100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Location where hoteliers check in and we test out what’s trending in lodge internet marketing. I’m your host, Ryan Embree. Hi there every person. And welcome to the 100th episode of the Suite Location. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so content that we ultimately created it to this episode. This is a quite humbling working experience. You know, we begun this podcast, this digital promoting podcast back in 2018. It is just so a lot assistance from Travel Media Group and, my teammates above the decades. I recall the 1st episode when we have been attempting to come to a decision on the identify. We experienced, a pair unique names. We landed on the Suite Location and below we are at episode 100 4 several years afterwards, just some quick points before we get started out. And we certainly are gonna share some written content currently, but this podcast is, streamed over SoundCloud, iTunes, Google Podcasts, Spotify. Now about this earlier, back again in 2021 and Stitcher as very well, we’ve obtained in excess of 50,000 performs and 600 followers from individuals websites. So all over again, just so humbled and thankful for all of our listeners out there, anywhere you are listening from. So nowadays with episode 100, these kinds of a celebratory milestone, I figured what we do today is probably in fact rely down some of my preferred and seriously the most performed and well known tracks that we’ve experienced above these earlier a hundred episodes. We lined a great deal of subject areas when it will come to lodge digital advertising and marketing. And it is humorous to listen back to some of the 1st couple episodes. The issue matter in which we speak about on the Suite Place is technologies is social media is track record management for, for resorts, and this technologies developed so immediately. So interesting to go again to those initially few episodes, to see what we were talking about and, and how that truly bridges to nowadays and see how a lot factors adjust. So let’s commence the countdown, the selection 1. So we’re not gonna perform backwards. We’re gonna commence at range one and operate our way down. Selection 1, basically episode 84, how to industry your hotel’s breakfast selections. And we did not foresee for this episode to be so well-liked, but it helps make sense, ideal? One particular of the matters I know I’ve talked about on this podcast, one particular of the factors that actually adjusted the most through these, these last few many years with the pandemic is how a lodge serves breakfast to his visitors. It is a staple. It is anything that we’re all employed to as vacationers coming to the house, looking at that breakfast buffet, observing that waffle maker, often that warm breakfast, that continental breakfast and how that’s really altered, ideal? And definitely it commenced with the pandemic of a wellbeing and basic safety situation of making an attempt to decrease near speak to in between your company and your staff members. But then it’s variety of also in 2021, 2022 has turn into a staffing challenge, right? A lot of inns continue to are battling with this, and they’re not equipped to team their breakfast space. They’re not in a position to preserve up with the company that are coming in and out cleaning right after them building confident that the meals is becoming refreshed. So, you know, this episode, we took a deep dive into indicating not only how to marketplace your breakfast choices, but how to established the proper anticipations of what your breakfast offerings are now, because there is just these kinds of a huge spectrum there of where motels are at. And some of that also depends on where you’re situated in the country, suitable? We observed some sections of the country, that were a good deal slower acquiring back again to quote unquote usual and experienced limits at their inns. So it was more challenging for them to get back again to that breakfast that visitor have appear to like. So if a traveler was touring from one spot of the region to a further position, and they were being anticipating this for the reason that all the resorts in their space were being again to regular that could lead to challenges. So this was a good episode, super, super well-known, once again, variety of a shock, but you know, when you in fact sat down and feel about it, definitely not that shocking mainly because of the record of the past couple yrs, amount two was episode 94 and this, it genuinely speaks to what I talked about at the commencing of this episode, appropriate? The evolution of points like social media technological innovation, and how much that improvements just months or, or decades in excess of years, this episode was all about Instagram reels for accommodations, suitable? So we satisfaction ourselves at Travel Media Team at being at the forefront of resort, electronic marketing. We are the professionals. And one of the matters we glance for is new patterns, tendencies, and functions, particularly when it arrives to social media platforms, cuz that is what we do for resorts. We partner with them. We enable make personalized content material for inns on sites like Twitter, Fb, LinkedIn and Instagram, appropriate? We know how well-known Instagram is, specially with the youthful vacationers, millennials and gen Z. And just one of the factors that Instagram experienced not too long ago released was Instagram reels. And this was a feature that was truly pointed at TikTok, suitable? And they have been trying to perhaps steal some of that market place share. These had been these sort of 30 to 2nd clips that users could share on Instagram sort of like Tik Toks in buy to either encourage matters on house, market amenities, breakfast alternatives like we just talked about. So this was a new aspect that was lately launched from Instagram. And this episode was unquestionably superb. We brought anyone from our social products team on as a guest speaker to kind of stroll us through how to use and what some best tactics are for Instagram reels. Number three was episode 80, how to marketplace your hotel’s new renovations. Correct? So a person of the items that we truly centered on for the duration of the pandemic for motels was definitely how to get much more occupancy in a time the place travel just was not taking place, appropriate? Other than out of necessity. But some lodges decided to go a wholly various route and shut down fully to genuinely do some new renovations, ideal? To renovate that lobby or entirely redo their rooms or facilities. And when we got out of the pandemic, they, we had these nearly brand name new motels, renovated hotels that we have been wanting on how to publicize and market. So we shared some really wonderful techniques, guidelines and very best practices on how you can share on social media, build some exhilaration, chat to that and your review responses, your reputation management, since you are only new for so long. I keep in mind that was one particular of the essential phrases that we ended up talking about. New is new for just a small amount of money of time. So you want to take gain of it even though you can. There is genuinely new renovations is some of the very best situations to get these five star evaluations and really place your greatest foot ahead out there with this sort of a substantial, substantial money investment decision. We know, occur with renovation. Number 4 of our most well known episodes ever on the Suite Spot. This was episode 86 scheduling your hotel’s 2022 social media calendar section just one. So this was such a significant episode that we truly had to do two parts of it. And this is truthfully one particular of my favourite episodes. We had Aislynn Roberts on and she’s a single of our crew members from client achievement. And she speaks to resorts on a day-to-day basis attempting to discover inspiration for them to come across posts about gatherings, nearby stories, amenities, capture bookings by way of social media. So what we made the decision to do was get a calendar, the 2022 calendar. And we went by means of each individual single season and started out to fill out that calendar, give strategies for the summer, the spring, the winter season and the tumble to assistance hoteliers fill that calendar out with just interesting written content. And again, this was just one particular of my most loved episodes, truly just having artistic and, and sharing with resorts. Some really, genuinely exceptional approaches to, to spur engagement on their social channels. Selection five was episode 83 advanced sentiment analysis and reporting. Now this was with Jason Lee, our chief engineering officer, most likely a single of the most recognizable voices on this podcast. He’s been with me countless moments. And the cause is, is for the reason that specifically what this episode was all about. A new rollouts for Travel Media Team, digital remedies for inns. So Jason and his products and development workforce were being challenging at operate. Were being basically diving deeper into insights and facts from guest feed-back. And this episode is all about that. Speaking about how we get that facts from guest opinions and how we offer that information back again to the hotelier to make smarter operational and cash decision. So this was a truly good episode performing a hundred podcast episode could not have been done with out the aid of my internet marketing staff and the support of Vacation Media Team and listeners like you. So I want to thank you, but we have also experienced some guests outside of the Travel Media Group firm, be part of us, some seriously large names in the business. I try to remember we experienced a pair episodes of Yan Phitom from STR through the throes of the pandemic where we talked to him about, you know, what was on the horizon. What was the STR details declaring to us which could supply clues? Because we had never ever been by way of something like that in the business we’ve been through recessions ahead of, but practically nothing, almost nothing like we saw the earlier few a long time, oh, we had hospitality influencer. Rupesh Patel on to chat about standing management and how important that is for his accommodations and, and what he’s carrying out suitable now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some major gamers from lodge administration groups just be part of us and, and give suggestions and tips on digital promoting. And I’m so thankful we have so several much more guests not equipped to get to ideal now, but thankful for. So if you haven’t checked out some of all those episodes, make sure you do induce they are really, very insightful. And by undertaking this a hundred episodes truly worth, we have also have some actually unique annual episodes that we do each one year that I’ve seriously arrive to like and are some of my favorites. One of them is with our VP of product or service and advancement, Patrick O’Brien. He will come on each yr and we glimpse at the major 5 sentiment tags for lodges throughout the place. You know, we’ve talked about cleanliness, which was a huge tag and subject throughout the pandemic, naturally, and Patrick not only shares this knowledge with us, but he also shares means that you can answer to reviews as well as leverage this information for your social media promoting and internet sites. Another once-a-year episodes we do with is with our president Dana Sanger. We do a calendar year in evaluation at the stop of every single calendar year, just talking about the amazing achievements that the Journey Media Group group have completed and, and milestones and aims that they’ve hit as very well as the worth that we’re in a position to offer for our resort companions. We’ve been in hospitality, as I’ve pointed out just before for about 40 yrs and, and have resorts that we work with throughout the country. So this is a genuinely awesome episode to kind of replicate on all the matters that we have finished to enable further more these partnerships and deliver on new and present relationships in the marketplace. And then past year in 2021, we had 1 of, I would say the coolest sequence. And this was remaining equipped to listen to you, our audience, the listeners, the resort listeners out there, and what they were ready to do is share their stories of what we known as hospitality heroes. So we experienced a, a selection of episodes that we did in this collection just to acknowledge some of those people hoteliers that went higher than and outside of through what another person argued the toughest time for our sector. And there ended up just some incredible, wonderful tales. And it was just this kind of an honor to share those people more than a channel on a forum like this. And with that, I am pretty enthusiastic to announce that we are doing a next collection, which is heading to be named Hospitality Trailblazers, wherever we are gonna get some of the most significant and loudest voices in the resort marketplace. And we’re gonna invite them on the Suite Location. We’re gonna discuss and we’re gonna choose their brain, check with them what they assume about what’s what’s on the horizon. What they assume are some suggestions and methods. When it will come to electronic marketing and advertising for their administration team, we are gonna have some definitely, definitely good guests and I am super stoked about it. So you are hearing about it right here. Very first far more details to come about Hospitality Trailblazers. This is our next series that we have carried out to sort of truly amplify the voices of our field. Mainly because once more, we, we, we’re this sort of a limited knit neighborhood, but once more, as we wrap up today, I just wanna thank everybody. My Journey Media Group staff, my internet marketing crew for all the hard work that they’ve place into this, a hundred episodes is no simple feat. I wanna thank you. The lodge listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to leave us a assessment. We’d appreciate to hear your responses and opinions about what we’re carrying out, solutions about what you’d like to hear for our following a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will converse to you future time on the Suite Spot. To be part of our loyalty program, be absolutely sure to subscribe and give us a 5 star examining on iTunes. Suite Place is developed by Travel Media Group. Our editor is Brandon Bell with address artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your stay.