Flex Founder Lauren Wang on Overcoming Self-Doubt

Lauren Wang experimented with period of time products from all more than the world. What she uncovered was the very same merchandise in distinctive packaging.

On this episode of At the rear of Her Empire, the founder and CEO of the sustainable period of time care brand The Flex Co. discusses how she came to see herself as an entrepreneur and choose on the menstrual industry.


Now featuring equally reusable and disposable products, Flex grew from good friends complaining about their durations in Wang’s tiny apartment to grow to be a foremost manufacturer in sustainable time period care. Serious yeast infections initially led Wang to abandon tampons, but she explained she uncovered menstrual cups to be uncomfortable.

“I felt quite cheated and lied to by this massive multibillion dollar market that form of makes us go and buy these goods each and every one thirty day period that no one would seem to appreciate and no one definitely appears to loathe possibly persons,” Wang stated. “Instead, we just form of blame ourselves and blame our own bodies for owning horrible intervals.”

In 2016, she released The Flex Co., offering menstrual discs as an different.

The path to launching her startup was tumultuous Wang claimed she observed herself almost bankrupt following she miscalculated the first design and manufacturing expenditures.

She initially supposed to take a guiding-the-scenes promoting function, asking some others to lead her organization. When no a person took her up on the provide, she reluctantly stepped into the leadership position.

Her enthusiasm for filling the gap in the menstrual marketplace encouraged her to go after Flex without any practical experience overseeing a enterprise, she explained. Wang generally considered herself as a person who could pay attention to customers—a attitude she said informs how she approaches increasing Flex’s access.

“I assume I crafted that empathy for the reason that I felt my personal period of time troubles were not remaining listened to and were being brought about by classic period of time products and solutions, tampons, pads and natural and organic tampons,” Wang said.

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dot.LA editorial intern Kristin Snyder contributed to this post.

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