How The Landmark London drove £2m in sales with Revinate Marketing
The model
The Landmark London is a 5-star, luxury hotel found in downtown London. It’s regarded for its beautiful glass-included atrium and lush palm trees — which are properly documented by both equally tourists and locals on Instagram and journey evaluation internet sites. Friends of the hotel expertise quintessential London attraction in the luxurious surroundings of this superb Grande Dame resort. Company locate luxury, sophistication, and serenity within just the walls of this enchanting hotel. It’s a accurate oasis from the hustle and bustle of London.
The problem
Over the past year, the Landmark London’s staff went as a result of a transformation — with Emanuela Da Ros joining as Promoting Supervisor and Richard Kratochvíl relocating from Reservations to Revenue. The past guest internet marketing team experienced moved on, so Emanuela and Richard have been tasked with leveraging the existing tech stack and putting with each other new techniques to boost income. Their initially job was to choose on driving revenue by electronic mail promoting.
The answer
The good news is, The Landmark London had Revinate Internet marketing as element of their existing tech stack. Both of those Da Ros and Kratochvíl were being in a position to get up to velocity swiftly, many thanks to the platform’s intuitiveness. “Revinate was seriously simple to find out,” suggests Da Ros. “It’s tremendous user-welcoming.”
Revinate Marketing’s energy is in segmentation and personalization. Equally are particularly critical for the luxurious resort. Guests expect substantial-quality activities from just about every conversation with team, whether or not it’s in man or woman or by way of email.
“Prior to Revinate, we were being doing work with a further alternative that only provided a single template, so every phase bought the identical email,” Kratochvíl describes. “Now, with Revinate, we have the potential to use a unique template for each and every section and tailor the communications and provides. We can discuss to our company bookers differently than our transient visitors, which is definitely vital to us due to the fact it enables us to forge improved interactions with our visitors.”
Similarly, the capacity to section and personalize promotional e-mail has produced a large change in the team’s capacity to drive immediate bookings and upsell earnings. Because Revinate Internet marketing is capable to leverage data from different databases, The Landmark London can send out specific upsell communications to spa visitors, loyalty associates, and resort guests. In reality, Da Ros attributes their achievement with upsells to how simple it is to make personalised strategies to distinctive segments in Revinate Advertising and marketing.
Though the income-driving operation of Revinate is essential, Da Ros and Kratochvíl are speedy to level out that the platform’s worth goes further than the pounds attained. “With Revinate, we can present our company with a constant journey, from the to start with reserving affirmation email to upselling amenities all the way to the article-remain survey,” Da Ros claims. “This dependable knowledge is important to maintaining a robust brand and driving guest loyalty.”
Kratochvíl also adds, “We have a husband or wife in Revinate that we can belief to create cutting-edge know-how that assures that each conversation our friends get will be on-brand, customized, and optimized to their machine. That’s significant for us mainly because it’s what our company assume from us.”
The outcomes
With Revinate Marketing and advertising, The Landmark London delivers superior good quality and on-manufacturer experiences to attendees, even when they’re not on property. The group has an effortless way to talk with attendees and a effective channel to push revenue. Subsequent a few of tough years for the overall industry, The Landmark London is looking at need return. They have produced more than £2m in direct bookings with Revinate Marketing and advertising so far.