Insights from more than 30,000 travellers across 32 nations around the world and territories, reveal a “healthy and growing” appetite for far more sustainable journey alternatives, in accordance to’s newest research.

It unveiled over 50 % (57%) of United kingdom travellers expressed a desire to travel much more sustainably around the coming 12 months – up 27% on the company’s 2021 report. On top of that, almost 50 % of all respondents (42%) cited that latest information about local weather alter has influenced them to make much more sustainable vacation decisions.

The reserving company stated an “encouraging” 33% of United kingdom travellers mentioned they have stayed in a sustainable accommodation more than the past yr, with motivations displaying “breadth” of comprehending:

  • 31% reported they chose it to aid lessen their affect on the ecosystem
  • More than a fifth (21%) desired to have a extra regionally relevant knowledge
  • 24% believe that sustainable properties take care of the community greater

When awareness and visibility of a lot more sustainable stays are rising – 25% of Uk travellers confirmed they have viewed sustainable lodging on an on the web travel web page about the earlier calendar year and 29% suggest they actively glimpse for information and facts on the sustainability initiatives of a assets in advance of they guide. also explained with 62% of Uk travellers intending to remain in a sustainable property at the very least at the time in the coming 12 months, the likely to bridge the hole concerning people presently in the know and those still battling to obtain the right options is “huge”. 

In addition, a quarter (25%) of Uk travellers say that the sustainability endeavours of lodging and transportation providers play a “strong” part in their assets and transport choices respectively, with a persuasive 55% of respondents stating they would be a lot more possible to pick out a sustainable lodging.

Danielle D’Silva, head of sustainability at, claimed: “Seeing world-wide travellers further more have interaction with sustainable travel and showing raising intent to make a beneficial impact when they experience the globe is massively encouraging – but it’s just the begin. 

“We recognise the integral position our associates participate in in this alter and investing in the correct products and plans that assist them converse their initiatives to an more and more captive and conscious traveller audience is of significant significance.”