Previously acknowledged as the W Atlanta Midtown, the hotel’s new identity, less than the Curio Assortment by Hilton manufacturer, pays homage to its dwelling in ‘the metropolis in the forest’, and normally takes inspiration from the starling chicken that can be discovered in nearby Piedmont Park. Starlings are a highly social team of birds often found in huge gatherings swooping by the Ga sky in intricately coordinated patterns symbolic of the dynamic group surrounding the hotel and the lively men and women who check out. Connecting to the vitality and creativity of these birds, the property’s new identification not only features a classy new rebrand but will be complemented with a revamped line up of hotel programming. Additionally, the house will feature updates to equally the lodge spa, rebranded as The Spa at The Starling, and to the unique lobby bar, to re-debut as the hotel’s most recent meals and beverage concept, Lantana.
“We are thrilled to unveil our new identify and identification,” claimed The Starling Common Supervisor, Kathryn Working day. “Atlanta is constantly rising and switching. Likewise, our historical past is layered and at any time-changing. We goal to embody our city’s edge and strength, though infusing a bold feeling of bespoke thing to consider to be a property for the greater Atlanta community and the up coming generation of travellers.”
Lantana is named right after a stunning flower acknowledged for its brightly coloured blooms, a nod to the vibrancy of the lounge and its daring, floral structure. The name also speaks to the back garden of experiences guests can delight in over cocktails and foods as friends and readers alike will now be able to take pleasure in all-working day full service from breakfast to evening meal to late night beverages. Culinary offerings will be led by Executive Chef, Cole Pate. Prior to becoming a member of The Starling, Pate served as Sous Chef at the renowned Biltmore Estate in Asheville, N.C. and afterwards Government Chef of community Atlanta favourites, The Southern Gentleman and Gypsy Kitchen area. In addition to enough culinary offerings, company are inspired to indulge in a spa treatment of their selection, or in a full working day of pampering at The Spa at The Starling. In the coming months, the spa will showcase a wide variety of deals to celebrate the hotel’s rebrand.
With the rebrand, The Starling will start off to introduce immersive programmes and activities such as ‘Night Shade Bingo at Lantana’ hosted by Drag Performer Taylor Alxndr as perfectly as ‘Sweat.Swim.Spa’, a comprehensive-day package providing an option for persons to practical experience health classes curated by preferred regional instructors together with time at the two the terrace pool and the spa.
Setting up on the hotel’s comprehensive renovation in 2019, the new spirit of the resort feels appropriate at residence with the textured and special factors that make The Starling a signature experience in itself. From eclectic inside structure to the electric atmosphere that runs as a result of the walls, the home exudes areas that replicate a welcoming and soulful temperament. Resort areas element floral ceiling print and framed birds that even more link to the city’s sprawling parks, gardens and meandering trails, representing Atlanta as a thriving metropolitan hub intertwined in greenery.
Fitting to The Starling’s namesake as a symbol of local community, the 466 guestroom residence at first designed in 1973 also features murals of community cultural figures and musicians. Sheltering 433 inviting guestrooms and 33 unique suites with sweeping city sights, the Starling also features 45,500 square toes of conference room, together with 9,400 sq. toes of ballroom space and a major-floor function place that includes panoramic views of the city. Public areas also offer an expansive terrace pool, a bustling lobby lounge, as perfectly as a spa and health centre.
Principal image credit: Curio Selection by Hilton / The Starling