With travel costs soaring, buyers may possibly be tempted to select the most inexpensive base possibility they locate. But the foundation value of airfare and lodges represents only a fraction of the total charges. A parade of insert-on fees await any traveler striving to navigate the checkout approach, ballooning the remaining rate. Specialists call it “drip pricing.”
“It’s called ‘drip’ because surcharges and expenses drip out through the searching procedure,” suggests Vicki Morwitz, a professor of organization and marketing at the Columbia Organization School.