As a proudly certified Great Position To Function, we are happy when our employees are pleased. With all of the changes we’ve gone by way of in excess of the last two and a 50 % a long time, we have tailored the way we work to replicate a a lot more fluid and flexible corporate globe. 

In celebration of Certification Country Day – a international celebration of Qualified good workplaces – we sat down with Senior Marketing Strategist Susan Scott-Lennon for a chat about her knowledge performing with Internet Affinity.  

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How lengthy have you been functioning for Internet Affinity?

I have been doing work with Internet Affinity for more than 3 a long time now, and I have to say, the time has unquestionably flown! I’ve attained so significantly knowledge in all those a few several years and I really like doing work with my crew.

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My part has advanced in excess of the a long time and I love the blend of duties I at present have as it means no two times are the similar. I do the job with hoteliers to create and deal with their marketing and advertising strategies with the intention of driving the finest effects attainable for them. I do a great deal of do the job internally – I operate quite a few of our webinars and trainings, and I also host our podcast – Internet marketing in the Morning.

We started off Marketing in the Early morning again in the depths of lockdown, so I have constantly recorded it remotely. I have the comprehensive podcast recording equipment established up at my desk which usually amuses guests to my household!

I not long ago completed up jogging the most current instalment of our Level Up schooling sequence (15 moment upskilling shopper-centered periods on several factors of Net Affinity’s CMS). I’m a extremely outgoing particular person, so I enjoy that I have been supported and encouraged to develop my communication capabilities as considerably I have finished over the last couple of many years. 

How have you located operating remotely over the previous year and a fifty percent?

Remarkable. I undergo with migraines, which could in some cases be agitated by the commute and the occasionally loud hustle and bustle of the business office. Currently being capable to work from house has designed a big distinction to my wellbeing. I have a significantly much healthier get the job done/lifetime balance – though I do have to keep tabs on myself to acquire right breaks during the working day, which Internet Affinity fully stimulate!

Operating from household enabled my husband and I to ultimately adopt a puppy – a thing we had been seeking to do for years. I consider myself incredibly lucky to be able to do the job from house even though also preserving potent interactions with my colleagues.

How have Internet Affinity supported you in your distant operating journey?

Web Affinity, like several other businesses, experienced to vastly pivot into a absolutely remote doing the job coverage as Covid-19 hit. Although in some methods the changeover was daunting, it was also seamless. Our manager had our operate desks and screens delivered out to just about every of our residences so we did not have to be concerned about any of the established-up logistics. We also have typical examine-ins with our crew potential customers who make sure we have all the support we want to do our jobs as efficiently as achievable.

Are there any marketing and advertising developments that specially interest you at present?

Doing the job in electronic internet marketing suggests my position is consistently switching – there are constantly new platforms, campaigns, and ways of doing work to choose into thing to consider – day to day is a university day. It is necessary that we, as the advertising and marketing staff, retain on top rated of producing field traits and engineering so we are often furnishing the ideal probable assistance to our shoppers.

Through the pandemic, we have observed a persistently strong performance on the Google Lodge Ads platform, and I anticipate overall performance to improve even a lot more above the summer months.

A huge location of problem for marketers at the moment is the impending shift to cookieless monitoring, as it will basically change how we will be ready to focus on and monitor buyers on-line. With browsers turning into additional privateness-driven, possessing a reliable 1st bash info technique in area will be crucial for your advertising success – so setting up your email information foundation as a result of Direct Era campaigns is a thing we are inserting a large amount of focus on at the instant.